Consulting is offered across three tiers, depending on what stage of support you need.
Tier 1 — Project consulting
Fixed scope. Fixed fee. A clear deliverable at the end.
For operators who know the problem and want focused, expert input to solve it.
Distribution & partnerships audit: A review of your current OTA, agent, and sightseeing-pass mix, with clear recommendations on where to add, drop, or renegotiate channels.
Visitor experience & product redesign: An audit of the guest journey from arrival to exit, with recommendations for new experience products, upsells, or repositioning.
Launch & PR campaign design: A go-to-market plan for a new attraction, exhibit, or milestone moment — built for press pickup and cultural relevance, not just a press release.
Tier 2 — Retainer advisory
Ongoing monthly access. An advisor embedded in your strategic decisions.
For operators who want continuity rather than a one-off project — someone in the room as plans evolve.
Partnerships desk : Ongoing support identifying, approaching, and negotiating with tourism boards, OTAs, and government bodies.
Regional expansion advisory : Monthly strategy support for operators bringing a Singapore concept into Malaysia or beyond — or for regional brands entering Singapore.
Marketing & digital transformation advisory : A recurring review of digital strategy, content, and channel performance, with direction on where to invest next.
Tier 3 — Workshops & speaking
The lowest-friction way to work together — and often the start of something longer.
For teams and organisers who want Ivy’s expertise in a single session.
Team workshops: Half-day, hands-on sessions on trade sales, partnership negotiation, or experience product development for in-house teams. Built on Ivy’s track record building and leading high-performing tourism teams.
Keynotes & panels: Speaking engagements for tourism conferences and trade events. Ivy has spoken at APEC and ASEAN Tourism meetings and at events across Korea, Indonesia, Thailand, Germany, Australia, Japan, and beyond.
Sustainability & trade outlook briefings: Short, board-ready briefings on sustainable tourism positioning or regional trade trends.
Ivy Chee 